where it began
the school years
The sporty kid who ran the show
On the field, and backstage
I was a sports girl right through school, and I was always the one organising something. Games, teams, the annual day, I wanted to be in the middle of all of it.
what I thought thenIt was just play. Win some, lose some, show up again tomorrow.
what I understood laterIt was where I learned to lead. Sport taught me to want the win badly, and to stay grounded when things fall apart. Every pivot since has needed both.
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the foundation
my college years
Automobile engineering, of all things
Hyderabad · plus a new internship every semester
I picked automobile engineering because I wanted to do real mechanical work. Honestly, it came from a young and naive need to prove I belonged just as much as the boys did. I could never quite get my head around it, but I finished the degree, because where I am from you simply do not quit your studies. Alongside it I tried a different internship almost every semester, HR, operations, business, a startup, design, and I was the production lead for TEDxVNRVJIET.
what I thought thenI had picked the wrong thing and wasted four whole years.
what I understood laterI had not. I learned how I learn, I learned to finish what I start, and running TEDx showed me I came alive around events and people.
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four years that changed me
all through college
Make A Difference
MAD · India · alongside everything else
For four years I gave my heart to Make A Difference, the NGO, taking on different leadership roles while juggling college, TEDxVNRVJIET and a new internship most semesters. I learned to nurture people, to lead, and to bring very different minds together around one purpose, which was change. I also learned how to raise sponsorships, run events for fundraising, and mentor the people who needed it.
what I thought thenSomething good I did on the side, for the cause.
what I understood laterThis is where community building became part of who I am. Nurturing, leading, raising money and holding a room around a shared mission. I use every bit of it at Creators Brew.
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this one changed me.
the proof I almost didn't accept
The College Wall of Fame
Somewhere on a wall at VNR there is a frame with my story in it. I was never the student sitting in class, and my professors would tell you that freely. I made it onto that wall anyway, on the back of everything I did around the edges. The leadership, the fests, and being Treasurer of Sintillashunz, our annual college festival, which anyone who has run an Indian college fest will tell you is one of the most brutal jobs there is.
Here is the honest part. I still have not seen it in person, and for the longest time I quietly believed I did not deserve it. Looking back now, at everything that came after, I am pretty damn proud of myself.
still haven't seen it in person
pivot 1
2017 to 2018
Interaction Designer
UX Reactor · Hyderabad
My first real job out of college, designing human centred digital products.
what I thought thenThis was it. My career, finally decided.
what I understood laterIt was empathy training. How people behave, what they actually need, how to build around a real human. I still use it every single day, just rarely on a screen.
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the story nobody knows
How film actually found me
When I left my design job, I didn't tell anyone at home. Leaving a stable job simply wasn't done where I come from, so every morning I got ready and walked out of the house exactly as before. I would go and sit at a friend's cafe with nowhere in particular to be. I get restless quickly, so I started helping run the events there, because events were already in my DNA. Organising, hosting, making people feel seen, I had been doing that at home and at school for as long as I could remember.
At one of those events, someone saw something in me and offered me a job at their startup, which ran an art and travel residency, and film. I came in to run operations and build travel itineraries, and somehow I ended up looking after the film production too. It came so naturally. That was the moment I understood how much I love working with creative people and helping them make the thing in their head real. Putting the team together, gathering every requirement, building the budget, learning the gear, understanding what it actually takes to deliver a creative film. From there I moved into a proper media production house and treated it as a craft.
Learning everything on the go has been my superpower ever since, and I will happily tell you what I don't know yet. Swooping in, learning fast and taking the reins has landed me in trouble more than once too, because not everyone loves how quickly I adapt. I made my peace with that a long time ago.
pivot 2
2018 to 2022
Film & Content Production
DABAKI · Tamada · Introupe · ARKA Mediaworks · Hyderabad
Four years in film and OTT, moving from line producer to executive producer. I delivered titles for Disney+ Hotstar, AHA Video and National Geographic.
what I thought thenA long way from anything I had trained for.
what I understood laterIt taught me to run a complex creative operation under real pressure, hold a budget and a deadline at once, and get the best out of a room full of people.
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pivot 3
2020 to 2022
Film & Influencer Marketing
The Rabbit Hole Agency · Mumbai
I ran full 360 marketing for films, where influencer campaigns were just one piece of the puzzle. I led work for Netflix India, Tinder India and more.
what I thought thenAnother world, another pivot.
what I understood laterI finally sat at the table where briefs get written and deals get done, and I saw how much value both brands and creators leave behind. That is the exact problem I solve now.
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the enterprise chapter
2022 to 2023
Senior Media Production, APAC
FactSet · a fintech · Hyderabad
Campaigns, town halls and executive productions across APAC and EMEA, reporting to the Director of Communications. This is where I leaned hard into marketing.
what I thought thenThe sensible, corporate chapter.
what I understood laterIt showed me how communication works at enterprise scale, and what gets lost when human stories get buried under process. I never forgot that.
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starting over, from zero
A new country, and a life built from scratch
In 2023 I moved to the United States to be with my husband, and I rebuilt my entire life from the ground up. New country, new city, no community, no network, not a single friend. So I did the one thing I always know how to do. I started volunteering with a creative community here in Atlanta called Creative Mornings ATL, helping host their events.
One of the events I volunteered at was with Adobe. I built a real relationship with the host, who is now one of my dearest friends, and I simply asked her to let me know if a role ever opened up. That is how I landed my first job in a country I had been living in for all of seven months, and at that very same event I found another role as a project manager for my first three months. All of it inside seven months of arriving.
Offering to help, showing up, and building community have always been the most natural things in the world to me. I love people, and I love making them feel seen. That, in one sentence, is the whole reason Creators Brew exists.
pivot 4
2023 to 2025
Community Marketing & Events
Adobe Creative Cloud · Atlanta
I produced in-person events all across the US and the UK, then built the programming that teaches Photoshop to customers, running the go-to-market team's customer education through a calendar of virtual events. More than 40 events in two years, and I started with no network at all. No vendors, no team, no A/V, no logistics. I built every one of those relationships and made the events happen, in a brand new country.
what I thought thenA dream role I had worked my way into.
what I understood laterThis is where every dot finally connected. Design, production, marketing and community, all in one job. It is the reason I built Creators Brew.
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and now, the dots connect
Creators Brew
Today I run the business layer between creators, communities and brands. On one side I help creator entrepreneurs build the business behind what they have already made. On the other I help communities and brands build partnerships that actually pay, so both sides win. Looking back, it was always heading here. Every pivot was a piece of this.
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